CHESHAM, February 27, 2024 – ERA Ltd, a leading independent provider of IT and workflow solutions is pleased to announce the appointment of Sas Huntwood as their new Sales and Marketing Director.

This key leadership role will see Sas drive the international sales and marketing strategy and build on an already successful commercial operation.  With an extensive background in sales and marketing within the technology sector, Sas brings a wealth of experience and a demonstrated history of successfully driving revenue growth and market expansion.

With a keen understanding of market trends and customer needs, Sas will play a pivotal role in identifying new opportunities, fostering a customer-centric culture and nurturing key and sustainable partnerships.

Sas Huntwood commented “I am excited about this opportunity to join ERA.  The talent and dedication of the team, who have built this business over the past 25 years is inspiring.  I am honoured to be tasked with contributing to our continued growth and innovation while building meaningful relationships with our valued clients and partners”.

Commenting on the new appointment, Sean Baker, Managing Director of ERA said “ERA is on a growth trajectory having grown substantially to date and is poised for further expansion in the next couple of years.  The Board felt it was the right time to strengthen the leadership team and create a strategic role that is purely focused on the sales and marketing functions.  We’re excited that Sas is joining the team and believe her expertise will greatly contribute to our continued success”.

ERA strives to lead with innovation, pioneering new ideas that not only benefit ERA but also empower their clients.  With expertise from Sas, ERA aim to stay at the forefront of innovation and drive positive change.



Based in Chesham, Buckinghamshire and delivering IT and workflow solutions since 1998, ERA is one of the UK’s leading independent providers of IT workflow solutions for clients in the media, VFX, post-production and broadcast industries. Solutions cover all aspects of Infrastructure as a Service (IaaS), cloud archiving, remote workstations, storage, maintenance support and other managed services to meet the needs of complex and demanding media workflow projects.

By taking a vendor-neutral design approach and understanding no two customers are the same, ERA has developed a large and strong customer base.  With customers including Jellyfish Pictures, The Look, Evolutions, The University of Salford and Vice Media; ERA have helped with challenges around storage, impractical infrastructures, accessibility issues, scalability, and integration.